— m Sessions: 1,010,909
0 Au Sessions via Social Referral: 84,451

Social Network Sessions ’ v
1. Facebook 49,403 (58.50%)
2. Linkedin 18,624 (22.05%)
3. Twitter 15,042 (17.81%)
4. YouTube 449 (0.53%)
5. reddit 197 (0.23%)
6. Blogger 155 (0.18%)
7. Scoop.it 151 (0.18%)
8. Instagram 150 (0.18%)
9. WordPress 90 (0.11%)

10. Netvibes 63 (0.07%)

935,660

% of Total: 100.00%

(535,660)
1. desktop 280,158 (52.48%)
2. mobile 238,037 (44.59%)
3. tablet 15,593 (2.92%)

Main findings:

e The vast majority of website traffic in 2019 was generated by the end ofthe year, which is clearly connected ı

Users

® Users

30,000
20,000

10,000

March 2019 May 2019 July 2019 September 2019 November 2019

Consequently almost 80% of our visitors are new visitors. Nevertheless we should investigate why people are
website for more information

The bounce rate is high, so we should think of ways to reduce it. The lowest bounce rate is from the
quite well design and visitors do not have problems with further navigation.

Average session duration remains at the same level as in previous years - a little bit more than 2 minutes
There is a huge increase in mobile access to our website. Almost 45% of our visitors access the website fror
responsive design and easy navigation from such devices, thinking “mobile first” as this trend will prı
Almost 41% of traffic to the website comes from organic search (basically google), so we should furt
a list of key words we would like to use and introduce them for each subpage and new piece of infor
look into google trends and find out what people are interested in and what types of queries do the\
country.

Website sessions via social referrals hugely improved by the end of the year (again linked to the Star
000 in the first half of the years to 84 451 by the end of 2019

Definitely number one was Facebook with 49 403 sessions; LinkedIn second with 18 624 and Twitter
The most popular sites were: open selection procedures; homepage and Frontex border guards recruitment
Language versions proved to be quite popular with PL, IT and ES being in the top 20 of the most popular subp
keep them up to date

Key documents are relatively popular and people have no problem with accessing them, as they are
About Frontex section (WA with non-EU countries the most popular; MB decisions second and Budg
“We are recruiting border guards” was by far the most popular news release reaching 34 423 views. Then the
news reaching more than 2000 views.

“Risk analysis for 2019” was definitely the most popular, reaching almost 9000 views.