wk-2840-2019-init
Dieses Dokument ist Teil der Anfrage „Working Party on Information documents 2019 and 2020“
Brussels, 26 February 2019 WK 2840/2019 INIT LIMITE API INF WORKING PAPER This is a paper intended for a specific community of recipients. Handling and further distribution are under the sole responsibility of community members. MEETING DOCUMENT From: General Secretariat of the Council To: Delegations Subject: Presentation by the General Secretariat of the Council - recent trends in web and social media and how the GSC responds Delegations will find attached copy of the presentation by the General Secretariat of the Council concerning point 4 of the agenda of the WPI meeting of 26 February 2019. WK 2840/2019 INIT COMM NH/ip LIMITE EN
Council of the European Union General Secretariat Directorate-General Communication and Information - COMM Directorate Media and Communication Maciej Bury and Alexandra Ekkelenkamp Web and social media Recent trends & how we respond
Trends in web and social media • battle for attention • web optimisation • mobile first (mobile only?) • visuals reign supreme • our content is made to be shared
Social media: battle for attention Growing: messenger / “for everything” apps (Whatsapp, FB messenger, WeChat, Skype, Viber) 2.2 bln MAU 330 mln MAU 1 bln MAU 187 mln DAU 250 mln MAU 1.5 bln MAU Emotions, News, 2nd Mobile first, Mobile only, Professional Viral videos, friendships. screen (TV), image driven ephemeral, network live streams, Videos & live events vertical video vlogs, images, live Younger Experts, documentaries engagement Influencers demographic Very young influencers (300 mln DAU demographic Everybody Everybody IG stories)
Battle for attention: Google as homepage
Battle for attention: Google as homepage
consilium.europa.eu - web statistics
Use of data to improve the website
Use of data to improve the website
Mobile
