Brussels, 30 April 2019 WK 5526/2019 INIT LIMITE API INF WORKING PAPER This is a paper intended for a specific community of recipients. Handling and further distribution are under the sole responsibility of community members. MEETING DOCUMENT From:                 General Secretariat of the Council To:                   Delegations Subject:              Possible construction of a Presidency web portal by the General Secretariat of the Council for future Council Presidencies Delegations will find attached copy of the presentation by the General Secretariat of the Council concerning point 2.d of the agenda of the WPI meeting of 30 April 2019. WK 5526/2019 INIT                            COMM        NH/ip LIMITE                                                                                                EN

Council of theEuropean Union General Secretariat Directorate-General Communication and Information – COMM Directorate Media and Communication Digital Communication Unit Maciej Bury Head of digital communication unit Single presidency website A service offer proposed by the GSC

YEARS PRESIDENCIES

5 years, 10 presidencies italia2014.eu

Similarities among presidencies • GOALS • COMMUNICATION PRODUCTS • INFORMATION ARCHITECTURE • TARGET AUDIENCES • TEAM STRUCTURE • CHALLENGES • FEEDBACK

Information architecture NEWS   EVENTS   AGENDA         PRESIDENCY    MEDIA CALENDAR PRIORITIES     EU COUNCIL LATEST CALENDAR AGENDA         PRESIDENCY MEDIA      CONTACT NEWS   EVENTS   PRIORITIES     AUSTRIA PRIORITIES AND PRESIDENCY NEWS   EVENTS                                MEDIA      CONTACT PROGRAMME      BULGARIA PROGRAMME      PRESIDENCY NEWS   EVENTS                                MEDIA      CONTACT AND PRIORITIES ESTONIA PROGRAMME      PRESIDENCY NEWS   EVENTS                                MEDIA AND PRIORITIES AND THE EU PROGRAMME      ABOUT THE NEWS   EVENTS                                MEDIA      CONTACT AND PRIORITIES PRESIDENCY EU LATEST EVENTS                                MEDIA PRESIDENCY PRESIDENCY OF NEWS   AGENDA                                MEDIA AREA THE COUNCIL PRESIDENCY NEWS   CALENDAR                              MEDIA AREA CONTACT AND EU

Single presidency website SINGLE AND UNIQUE WEBSITE FOR THE COUNCIL PRESIDENCIES

Single presidency website IT AND DESIGN • TECHNICAL PLATFORM AND HOSTING • REMOTE AND SECURED ACCESS • ACCESSIBILITY • MULTILINGUALISM • TAILORED DESIGN • RESPONSIVE DESIGN • MAINTENANCE AND SUPPORT

Single presidency website EDITORIAL • TEMPLATES READY FOR CONTENT • ADVICE AND CONTINUOUS IMPROVEMENT • USER RESEARCH AND ANALYTICS • EDITORIAL COORDINATION • TRAINING

New model: website created by the GSC ADVANTAGES • COST AND TIME EFFICIENT • FOCUSING ON CONTENT CREATION • KEEPING FULL EDITORIAL CONTROL • IMPROVING USERS EXPERIENCE • OPTIMISING INTEGRATION WITH COUNCIL WEBSITE • UPGRADING SEARCH ENGINE OPTIMISATION • CO-BRANDING • ARCHIVING